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"Happy and auspicious, full of joy", many highlights of inheritance and innovation in the Spring Festival Evening 2020

On January 14, the first rehearsal of the "2020 Spring Festival Gala" was successfully completed in the No. 1 Auditorium of China Central Television and Broadcasting Station. More than 600 audience and some media representatives at the scene watched the event in a happy and auspicious atmosphere Up the show.

Many viewers said that the whole program was magnificent, novel and lively, and was full of surprises. Some media representatives said with emotion, "This year's Spring Festival Gala is full of young and old masters. It is refreshing and full of innovation. The whole program conveys positive energy of joy, auspiciousness, and joy."

Highlights of language programs

The 2020 Spring Festival Gala will still embody social responsibility and responsibility as the main creative theme, deeply reflect the social reality and show the people's life, while taking into account the artistic standards of the show, the audience feels infection and influence in the subtle way. Some programs reflect the quality of service to make life better; some aim at the dilemma of life brought about by workplace anxiety; some reveal that mutual assistance and love are the codes of happiness in a harmonious society; and others whittle formalism and bureaucracy Wind. In the lineup of language programs, the new generation of actors and powerful comedy veterans who have been active on the stage for one year have joined hands to create a great stage for young and old, happy and tightly connected.

This year's Spring Festival Gala shows are closely aligned with the theme of the era, and they are even more popular in terms of expression. From looking back to the past to looking to the future, from praising ordinary laborers to praising great heroes, from expressing affection and nostalgia to singing people's blessings to the motherland ... the singing of the people sings a full sense of gain, happiness, and even the right Looking forward to the new year.

There have also been new breakthroughs in drama and magic shows. Different from the past, this year, at the beginning of the program creation, both artistic and popular were taken into account. Acrobatics and martial arts programs combined first-class teams, first-class skills, and first-class packaging to achieve the expression of traditional culture. This Spring Festival Gala is An audio-visual feast with audience satisfaction and artistic standards.

The three places of the flourishing New Year's Eve Gala

This year's Spring Festival Gala will continue the stage setting of the main venue + branch venues. The Beijing main venue will join the Zhengzhou branch venue in Henan and the Guangdong-Hong Kong-Macao Dawan branch venue to present a "festival of the world".

Zhengzhou Branch, Henan Province, told the story of the Yellow River, strengthened the cultural self-confidence, and gathered spiritual strength for the realization of the Chinese dream. The Guangdong-Hong Kong-Macao Greater Bay Area conference venue paints a picture of the vitality of the Bay Area urban agglomeration, the future of dreams, and the connection of the people of Guangdong, Hong Kong and Macao to achieve a beautiful picture of the great rejuvenation of the Chinese nation. The venue selection of the branch venue highly displayed the regional characteristics, creating innovative highlights, extending the joyous and warm atmosphere of the main venue in the branch venue, and jointly creating a happy and peaceful Spring Festival atmosphere.

It is worth mentioning that the dance design of the main venue of the "2020 Chinese New Year Gala" in Beijing can be regarded as ingenuity, conveying the aesthetic spirit and meaning of "landscape". This year's Spring Festival Gala stage is also the first time to create three-dimensional three-dimensional dance beauty. At the same time, using flying screen technology to create a 360-degree surround landscape. Through sophisticated video production, the audience can have the ultimate naked eye 3D experience in front of the screen. In addition, relying on 5G + 8K / 4K / VR and other innovative technological means, the main creative team created a three-dimensional space integrating ground, air, and sea surface, and produced an 8K version of the Spring Festival Gala, showing the charm, vitality and innovation of the Spring Festival Gala in the new era.

Committed to the youthful state to create unlimited creativity in all-media communication

The Spring Festival Evening 2020 will continue all-media communication, while also focusing on actively exploring new ideas for communication. This year's Spring Festival Gala cooperated with Kuaishou to launch a 1 billion Spring Festival Gala red envelope. Through the innovative large and small screen linkage method, it added a festive atmosphere to the Spring Festival Gala and conveyed sincere blessings to the audience. In addition, Taobao has also become the exclusive e-commerce partner for the Spring Festival Gala in 2020. The two parties will work together to bring the most exclusive e-commerce subsidies in the history of the Spring Festival Gala, while emptying shopping carts for 50,000 consumers and opening the way for a new paradigm for T2O transmission.

This year's Spring Festival Gala was innovated in heritage, focusing on the creation of "young state", and it has a vibrant vitality from content to form. For the first time, the Spring Festival Evening stage will incorporate the concept of "flash" to break the boundaries of the stage and enhance the audience's sense of participation. Through a series of new gameplay methods, the Spring Festival Evening brand will show its powerful innovation, cohesion and influence. All-media communication is a new concept of integrated communication, exploring new methods of integrated communication, in order to achieve young power to drive communication, so as to achieve a wider and more active communication of the audience.

Along with every taste of the year, with every expectation, the heart of the Spring Festival Gala remains unchanged, and the integration and innovation continue. The 2020 Spring Festival Gala will uphold the mission of raising the flag, gathering the hearts of the people, cultivating new people, promoting culture, and displaying the image, and present a Chinese New Year dinner that belongs to the global Chinese. On January 24th (New Year's Eve), "2020 Spring Festival Gala" will be with you!

(The program is based on the broadcast of New Year's Eve 30)

Editor-in-chief: Ren Xiaowei
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