"The original remote education screen was a TV set, locked in the village, which was not opened at ordinary times, used less by Party members, and could not be seen by the masses. Now, the site is set up in an open square in a crowded area, which is closer to the masses and has a higher utilization rate." In Huaibei City, Anhui Province, an audio-visual education station, a village cadre introduced.
In recent years, Huaibei City has vigorously promoted the diversified development of audio-visual education and distance education functions, actively integrated into the battle of precision poverty alleviation, created the "E-Learning" distance education broadcast platform, and helped 22 provinces in the city to file the poverty-stricken villages, and 34508 people from 12801 households achieved poverty alleviation.
Training to improve "e-skills"
In order to stimulate the endogenous driving force of poverty alleviation in poor villages and households, Huaibei city gives full play to the advantages of "E-Learning" distance education broadcasting platform, and plays the important exposition of General Secretary Xi Jinping on poverty alleviation, the party's poverty alleviation support policy series H5, micro video frequency, micro animation of poverty alleviation stories, etc. on the large screen, twice a day and 2 hours each time, Folk artists are invited to fill in the stories of poverty alleviation into words, compose songs and sing them. The videos are broadcast regularly and are widely welcomed by the masses. "Seeing others live a good life, I am envious and energetic. As long as I work hard, my good life is not far away." Liu Jinling, a poor family in Linhuan town who had been idle at home and has now been lifted out of poverty by planting nectarines, said Liu Jinling.
"E-Learning" distance education broadcast platform not only ignites the desire of poor households to "want to fly", but also improves their "flying" skills.
Ludong village, Nanping Town, is a poverty-stricken village with 362 people from 94 poor households. In recent years, under the leadership of Ma Wanping, Secretary of the general Party branch of the village, 10 mushroom planting greenhouses have been built successively. In view of this situation of Ludong village, the broadcast control center accurately put the mushroom planting teaching video in the village site, which has become an important source of greenhouse field management technology.
Relying on the remote broadcasting and control technology, "E-Learning" remote education broadcast can realize the unity of the city's unified broadcast control and site accurate broadcast, distinguish the development needs of animal husbandry and aquaculture, cash crop planting, greenhouse and other industries in each village, and play the breeding technology and field management training videos individually.
At the same time, in view of seasonal and large-scale diseases and insect pests such as Spodoptera Noctuidae and American white moth, the Organization Department of the city, in collaboration with the Agricultural Technology Department, invited agricultural experts to guide the control technology in the field. Through the broadcast control center, the real-time viewing of all stations in the city can be realized. The villagers said, "a good teacher has come to the village, which provides a 'insurance lock' for stable poverty alleviation."
At the same time, the platform has set up telephone hotline, network message board, wechat message area and other plates, so that the masses can directly "Customize" the broadcast content, and "remote control" is handed over to the masses, which is widely praised by the masses. "If there is any broadcast demand in the village, we can connect with each other accurately at the first time to ensure that the playback is accurate." The city party member audio visual education center responsible comrades said.
Sales channel "E-road smooth"
"Organic watermelon sold out! Chrysanthemum tea sold out! Farm eggs sold out... " Recently, the "mayor with goods to help poverty alleviation" activity was held in Guowang village, Huaibei City. The large screen and mobile phone terminals of all stations in the city were broadcast live synchronously. In a short time of one and a half hours, 12 kinds of poverty alleviation agricultural products were "snapped up". "Platform to send me technology, but also help me find sales, this is really good." During the epidemic period, strawberry sales were still booming, which made Zhang Lanying, a poor household, feel a little sad.
Huaibei city develops the handheld app of the broadcast platform. Relying on the pioneer network system and the organization wechat matrix, Huaibei City has set up the "E-Bridge" e-commerce plate, and set up three types of production and processing, fruit and vegetable planting, aquaculture and animal husbandry. According to the production and sales needs, all towns and villages submit and upload the agricultural products of the poverty alleviation Industrial Park, display the product name, origin, brief introduction and contact information of farmers in detail, and browse the website You can purchase or provide suggestions. At the same time, relying on the city community site, targeted high-quality fruit advertising, citizens scan the code to order, express delivery, "an hour from the field to the dining table", citizens get "fresh", farmers spend the road. At present, more than 200 pieces of agricultural products information such as grapes, almonds and Chinese herbal medicines have been released, and more than 2.6 million yuan of transaction amount has been reached, which has driven more than 600 poor households out of poverty and more than 1200 farmers have increased their income and become rich.
At the same time, Huaibei City has paid close attention to the favorable opportunities of e-commerce demonstration project in rural areas. Relying on the "E-Learning" distant education and broadcasting platform, it has carried out e-commerce knowledge popularization, basic skills, wechat marketing, Entrepreneurship Forum, e-commerce salon, etc., and actively developed the functions of Online display, offline transaction, production and marketing docking of agricultural products, and successively in 15 of the 10 towns with poverty alleviation tasks in the city The supermarket has built a special off-line sales area for agricultural products of poor households to provide convenient services for the sales of agricultural products of poor households. From January to June this year, more than 500000 catties of agricultural products were sold to poverty alleviation bases and poor households, with a sales amount of 718000 yuan, which provided a strong guarantee for poor households to steadily increase their income and become rich.
■ Shan Chun Li Wei, correspondent of China organization and personnel daily