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"On-Site Cloud" New China's 70th Anniversary Collaboration Report and County-level Financial Media Center Training Launched in Lu'an

Green mountains, green water and red land

—— “Live Cloud” 70th Anniversary of the Founding of New China Collaborative Report and Training of County-level Financial Media Center Launched in Lu'an


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Lu'an in May was full of flowers and guests. From May 6th to 8th, the "on-site cloud" 70th anniversary of the founding of New China and the county-level financial media center training class series of activities kicked off in Lu'an City, Anhui Province, an old revolutionary district. This fully reflects the mission of the central news media to reach the grassroots level and help Lu'an to develop in the old district. At the same time, it also greatly improves the compatibility of the Xinhua News Agency's "on-site cloud" and the construction of city and county-level financial media centers, further promoting media integration as soon as possible. Realize the transition from "addition" to "integration", focus on improving the ability of integration and development, and spread good voices from the grassroots.

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At the opening ceremony of the meeting on the morning of the 7th, Sun Yunfei, member of the Standing Committee of the Anhui Provincial Party Committee and Secretary of the Lu'an Municipal Party Committee, delivered a speech, and Liu Siyang, vice president of Xinhua News Agency, delivered a keynote speech. Xinhua News Agency Anhui Branch President Wang Zhengzhong, Xinhua News Agency Information Center Zhu Xuejun, Xinhua News Agency Chief Editor Wang Jinfu, Xinhua News Agency New Media Center Director Chen Kaixing, Xinhua News Agency Anhui Branch Vice President Wang Yan, Anhui Provincial Party Committee Propaganda Department Deputy Minister Fan Ronghui, Deputy Director of Xinhua News Agency Information Center Xiao Chunfei, Deputy Editor-in-Chief of Xinhua News Agency New Media Center, He Dawei, Bengbu Municipal Party Committee Member and Propaganda Minister Xie Bing, Maanshan Municipal Committee Member and Propaganda Minister Xia Jinsong, Lu'an Municipal Committee Member and Propaganda Minister Han Army, Huang Yingsong, Vice Chairman of the Lu'an CPPCC, Secretary-General of the Municipal Party Committee, and media peer leaders from all provinces, municipalities and autonomous regions, representatives of county-level financial media centers, responsible comrades of the publicity departments in cities and counties in Anhui, and the Xinhua News Information Center The heads of the branch centers attended the meeting.

In his speech, Sun Yunfei, member of the Standing Committee of the Anhui Provincial Party Committee and Secretary of the Lu'an Municipal Party Committee, extended warm congratulations on behalf of the Municipal Party Committee and Municipal Government and extended a sincere welcome to all guests. He pointed out that the event was held in Lu'an, which fully reflects the Xinhua News Agency's trust and love for the revolutionary old quarters, and its assistance and support for the development of the old quarters. Green mountains, green water and red land, striving to build a new era. The whole city will closely follow the stability of poverty alleviation, run a well-off society, and promote the revitalization of green poverty reduction, and strive to depict the beautiful picture of the people in the old districts to build a well-off society in an all-round way; ; Will always adhere to the economic and environmental equal emphasis, firmly establish the "green mountains and green mountains is the Golden Mountain and Silver Mountain" development concept, highlight the green city, green people, and unswervingly promote the production and living ecology "three lives in harmony", increase production and increase green income "Three increase coordination", and strive to embark on a road of high quality development with Luan characteristics.

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Xinhua News Agency Vice President Liu Siyang delivered a keynote speech on "Promoting media in-depth integration and building a shared win-win situation." Liu Siyang pointed out that to promote the in-depth development of media integration, we must first strengthen internal media integration, strengthen content product innovation, build a new contribution system, build a new business architecture, and strengthen the role of technology leadership. Secondly, we must deepen the integration between media, seize the trend of mobile and live broadcast, build a platform, and solve the lack of technical pain points. Explore a new model of public opinion guidance that adapts to the law of Internet dissemination, and help the media to solve the pain points of inadequate creative planning capabilities and weak masterpieces. Establish a social online production collaboration mechanism to help local media quickly increase production capacity at low cost and solve the pain points of insufficient human resources. Open the national news agency's communication channels, help local media to deliver high-quality content to the entire network, and solve the pain points that can hardly increase the influence of communication. Carry out embedded training, institutionalize the training of local media trainees, and solve the pain points of the shortage of all-media talent. The third is to expand the integration of media and industry, strengthen technical cooperation, and carry out collaborative innovation in cutting-edge technology and media applications. Strengthen data collaboration and build a new format of intelligent personalized news service based on big data. Strengthen channel cooperation, and greatly enhance the mainstream media's power of communication, influence, guidance, and credibility.

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After the on-site cloud high-quality short video creativity, excellent reporting, and excellent integration awards, the on-site cloud winning representatives-Shiqian County Rong Media Center, Dezhou Daily, Hebei Youth Daily, and Wanxi Daily respectively exchanged speeches. Chu Xuejun, director of the Xinhua News Agency Information Center, released the training plan for the county-level financial media center. He Dawei, deputy editor of the Xinhua News Center's new media center, introduced the "On-site Cloud" 70th Anniversary Collaborative Reporting Plan. Subsequently, the conference announced that the "on-site cloud" 70th anniversary of the founding of the new China's collaboration report was officially launched.

During the county-level financial media center operation training held in the afternoon on the 7th, Song Jianwu, a professor and doctoral tutor of the School of Journalism at Renmin University of China, brought "Building a County-level Financial Media Center to Create a New Platform for Governing the Country and Governing the New Era." He Dawei, deputy chief editor of the Media Center, brought "Short Video and News Narration", Zhang Jing, vice president of Xinhua Zhiyun brought "The AI Path of Media Integration", and Xiao Chunfei, deputy director of the Xinhua News Information Center shared "Xinhua News Agency" Some Thoughts on the Construction of Rong Media Center.

In the morning of May 8th, a group live broadcast for the on-site cloud actual combat training officially kicked off. Based on the theme of "precision poverty alleviation, green development, and red culture", the live broadcast is divided into three teams in the east, central, and western regions, and a master team of six members is selected. Three groups of live broadcast masters went to Dawan Village, Huashi Township, Jinzhai County, Lu'an Tea Valley Tea Theme Park, Mianchong Village, Youfangdian Township, Jinzhai County, and Dushan Town, Yu'an District. The live broadcast themes were: "Living in a new house, Open a bed and breakfast, play 5G, and be a tour guide to see the "Hi Life" of the poor people in the old district, "Finding the Lu'an Gua Pian in the depths of tea" and "The Sixteenth Town in One Town Shows Dabie Mountain alone!" National Media Focus on Red Lu'an. At the symposium held in the afternoon, representatives of the three teams summarized the live cloud broadcast in the morning. An expert group composed of Xinhua News Agency, event organizer, and on-site cloud-winning users made wonderful comments on the live broadcast and answered questions from participants.

It is also learned that on the afternoon of May 6, Liu Siyang, vice president of Xinhua News Agency, accompanied by relevant provincial and municipal leaders and principals of Xuankou units, came to Wanxi Daily to investigate and investigate, visited the newspaper's financial media center, and watched Newspaper editing and editing exercises. During the symposium, he heard a report by Wu Qianjun, secretary of the party group and editor-in-chief of the West Anhui Daily, on the development of media integration in the newspaper. Later, Liu Siyang and his party visited the Dabieshan Revolutionary Historical Memorial.

Lu'an, located in the western part of Anhui, is known as West Anhui, with a total area of 15,500 square kilometers, ranking first in the province, with a total population of 5.882 million, ranking fifth in the province. The Luan River embraces the Huai River, the Qiangfeng show in the Dabie Mountains in the south is the seat of the National Geological Park; the Jianghuai watershed in the middle is intersected by thousands of slopes, and is the main producing area for many famous and special fine agricultural products; Important high-quality grain and oil base. In recent years, Lu'an City has solidly and orderly promoted the integration and development of the city's traditional media and emerging media. Media at all levels have consciously taken on the mission of raising the banner, gathering people's hearts, cultivating new people, promoting culture, and displaying images, focusing on better guiding the people and services. The masses are focusing on integrating resources, building a media integration platform, innovating mechanisms and systems, and cultivating a contingent of talents. The construction of city and county media integration centers has achieved full coverage. At present, the integration of the city-level traditional media represented by the Wanxi Daily and the Xinhua News Agency on-site cloud cooperation with emerging media has achieved initial results.

The event was hosted by Xinhua News Agency Information Center, Xinhua News Agency New Media Center, Xinhua News Agency Anhui Branch, and Lu'an City Committee Propaganda Department, Xinhua News Agency Information Center Anhui Center, Lu'an Municipal Government News Office, and Wanxi Daily News Agency.

Edit: Zhan Yannan

Editor-in-chief: Ren Xiaowei
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