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Start innovation "engine" inject vitality "fuel" Xiangshan District promote cultural tourism integration to a new height

Source: 2020-10-22 08:35:54

Reporter Liu Lu, correspondent Gao Xiaofen

Intern Yang Fan

Since this year, Xiangshan District, relying on its regional and resource advantages, has actively integrated into the Yangtze River Delta integration development strategy and the construction of Huaihai Economic Zone, focusing on promoting the integrated development of culture and tourism, and providing new impetus for the construction of "green, golden, Huaibei and Xiangshan".

Upgrade the supporting facilities and lay a solid foundation for development. Xiangshan district has invested 1.4 million yuan to build a new village level tourist center, 3 tourist toilets, 104 solar street lamps and 8 tourist traffic guidance signs. Invest 3.57 million yuan to build two seven player football fields in Fenghuang city and qingxiangqiao community. In the social passenger station, kouzi community, Guowang village and Zhangji village, four five-a-side football fields will be built. Through reporting to the higher authorities, we have built 6 national fitness gardens, 2 social sports clubs and 1 Community Sports Square, equipped with indoor and outdoor fitness equipment, outdoor film projector and other equipment.

Promote project construction and stimulate development momentum. In June this year, the infrastructure and supporting facilities improvement project of Huangli scenic area was listed in the second batch of national special bond project bank, with a total investment of 1.656 billion yuan, and it is planned to issue 1 billion yuan of bonds. The main construction contents include roads, supporting facilities, infrastructure, ecological management of mountain water environment, construction of tourist center and surrounding amusement facilities, etc. At present, the conceptual planning of Huangli scenic area has been completed, and the construction of Xishan North Road project with an investment of about 75 million yuan has been started. By the end of August, the Sui and Tang canal ancient town project had completed an investment of 120 million yuan, the main part of Grand View Garden was capped, and the construction permit of Nanshi Jinjie was reported to be completed. Nanxiang Yunji project has completed the investment of 477 million yuan, and the main structure of five buildings has been capped.

Create characteristic brand and enrich development content. With "tourism and cultural singing" as the starting point, more than 200 themed activities such as "national fitness and leisure season", "film screening month", "National Reading Week", "opera performance" and "intangible cultural heritage entering the scenic spot" were held in the scenic spots under the jurisdiction of the City, with more than 100000 people watching the scene. Rich activities and diverse themes have strongly stimulated the consumption market of Xiangcheng cultural tourism and launched the brand of Xiangcheng cultural activities. The Grand Canal town in Sui and Tang Dynasties was awarded the title of the top ten night tour blocks in Anhui Province, the Xiangshan rural Spring Festival Gala won the title of excellent rural Spring Festival Gala in Anhui Province, and the dance team of Xiangshan Cultural Center won the champion of the national square dance competition.

Strengthen publicity and promotion, and expand the level of development. By combining online and offline publicity, we will continue to expand the coverage of publicity, create a high-quality brand of Xiangcheng cultural tourism, and strive to enhance the popularity and reputation of Xiangcheng cultural tourism. The publicity films of "Spring Show in Huangli, Drunken Beauty of apricot blossoms" and "flowers in the branches · spring in the fields" were broadcast in CCTV's 13 sets of "Chaowen Tianxia". Relying on the wechat official account of "Xiangshan Culture, tourism and sports", it has launched more than 50 online publicity activities such as "Xiangcheng scenery" and "boutique line". Actively participate in Anhui Province "spring tour Jianghuai invite you to come" and "Wanbei people travel to Wanbei" and other publicity and promotion, let the fragrant Town, zhongyuange red Museum, food expo garden and other scenic spots go out of Huaibei, showing the beautiful posture of "panoramic Xiangcheng". This year, cultural and tourism volunteers have organized 5 times of theme publicity and volunteer service activities such as "China tourism day, you are more wonderful", and more than 1100 publicity materials have been distributed.

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