"This is ruby, this is Chihuahua and zixuanyue..." On October 16, Feng Ying, a member of a poor family in Tiefo Town, Suixi County, took the succulent plants cultivated by her flower base to participate in the Tiefo town consumption poverty alleviation fair, attracting a large number of people to buy. On the same day, Tiefo town consumer poverty alleviation fair was very lively. 10 poor households, 2 poverty alleviation cooperatives and 1 family farm set up their own exhibition areas. The products with high quality and low price such as flowers, sweet potatoes, sugarcane, pear, poultry and so on attracted many people to stop and buy. According to statistics, the total sales volume on the day reached 11000 yuan.
Since autumn, consumption poverty alleviation actions have been launched in various parts of our city. The purpose is to take consumption poverty alleviation action as the starting point, expand channels for increasing income of poor households, stabilize poverty alleviation achievements, focus on promoting stable sales of poverty alleviation products, realize the effective supply of urban "vegetable basket" and "rice bag", promote the healthy development of poverty alleviation industry in poverty-stricken areas, and meet the needs of urban and rural residents to upgrade and help The poverty-stricken people will continue to increase their income and build a long-term mechanism of social poverty alleviation.
Consumption poverty alleviation is an important innovation and key project in poverty alleviation, and it is also an important way to mobilize social forces to participate in poverty alleviation. As early as 2018, our city has actively integrated social resources, fully mobilized the enthusiasm, initiative and creativity of business circulation enterprises to participate in poverty alleviation, supported business circulation enterprises to set up poverty alleviation counters in large supermarkets in towns, and helped farmers solve the marketing problems of agricultural products. At present, 15 large supermarkets in 10 towns with poverty alleviation and development tasks have set up special agricultural products sales zones for poor households. Since 2020, the "poverty alleviation counter" in Suixi County has been further extended to all towns and villages. Poor households send their products to designated supermarkets in their own towns and villages nearby. Payment on delivery does not depress prices or delay payment, thus ensuring the income of poor households to the maximum extent. From farmers' self-produced and self-sale to supermarket agent sales, the agricultural products "can be sold as much as they can". It is estimated that by the end of this year, 910 smart counters will be set up in the city, 2 local and 2 enterprise pavilions will be set up, and 4 consumption poverty alleviation zones will be set up, including 2 online.
At the same time, our city has paid close attention to the targets and tasks of poverty alleviation, especially this year's active response to the impact of the epidemic, accelerating the deep integration of consumption poverty alleviation and poverty alleviation, leveraging social poverty alleviation leverage through multiple channels, releasing the dividend of consumption poverty alleviation policy, actively expanding channels for increasing income of poor households, effectively solving the problems of unsalable and difficult to sell agricultural products related to poverty, and promoting the healthy development of poverty alleviation industry.
Faced with the problems of unsalable and difficult to sell agricultural products brought about by the epidemic situation, our city formulated an action plan for poverty alleviation through consumption, defined the objectives and tasks of consumption poverty alleviation, established a monthly notification system and supervision and supervision system for consumption poverty alleviation, so as to ensure that the poverty-stricken products can be sold and the income of poor households can be increased. Suixi County has issued e-commerce promotion policy, which makes it clear that every business, e-commerce and other enterprises purchase or sell poverty-stricken products and give 10% policy funding subsidies. At the same time, it actively organized the identification of poverty alleviation products. In 10 towns with poverty alleviation and development tasks, Suixi County organized 53 poverty-stricken households, poverty alleviation industrial bases and cooperatives to declare and identify poverty-stricken products, involving watermelon, mushroom, peach, lotus root, glutinous rice and other agricultural products, bringing a total of 1494 poor households. Suixi County has actively built the "Suixi poverty alleviation mall" e-commerce platform. At present, it has been promoted and used in two poverty-stricken villages. It has promoted cooperation with Suzhou zero one Zhixiang company, and accelerated the construction of agricultural products sorting, primary processing and distribution workshops in the county's e-commerce logistics distribution center. By using the "malt group purchase" and "multi-point" e-commerce platform, the mode of "online ordering store pick-up" was adopted to distribute the agricultural products of poor households to the small towns District, canteen, catering unit. Actively promote the mode of "e-commerce + base + cooperatives + farmers" and "you plant and sell, you support and I sell". China Switzerland e-commerce company, together with 9 cooperatives and 27 family farms, has established Huaibei Zhongrui fruit and vegetable industrialization consortium. In the first half of 2020, more than 80 million yuan of online sales will be realized by using the "zhidianbao" platform, and more than 16 million yuan will be sold through the "Zhongrui fresh" platform. We will vigorously promote the exhibition of poverty alleviation products. In 2020, we plan to hold more than 10 docking meetings and exhibitions of poverty alleviation products. Suixi County takes innovation and development of consumption poverty alleviation action as the starting point, and uses Taobao, shuoyin and other e-commerce network platforms to live broadcast and bring goods to help poor households sell agricultural products. Among them, the live broadcast activity of Huangji green gold flower in Tiefo Town, which was launched in mid April, used 2800 live transactions with a transaction amount of 32000 yuan and 46000 people watching. In order to encourage the masses to actively participate in the ranks of consumption poverty alleviation and love agriculture, the poverty alleviation Bureau of Suixi County and other units have launched initiatives through official wechat platform, website and other channels to release links of consumption poverty alleviation products in the whole county, mobilize all sectors of society to inherit the traditional virtues of poverty alleviation and poverty alleviation, combine their daily consumption behavior with love action, and give priority to purchasing agricultural products of poor households Products, through the form of "purchasing instead of donating" and "buying instead of helping", can promote the poor people to increase their income and become rich and stimulate their endogenous motivation.
Up to now, through promoting the "eight in" and "four send" actions of agricultural products production and marketing, our city has organized 16 rural cooperatives, 2 agricultural product wholesale markets and 4 large supermarkets to hold agricultural supermarket docking meetings, and launched online services such as "vegetable basket" and "huaiyou shopping mall". The city has purchased various kinds of agricultural products with a value of about 17.6893 million yuan, including helping to sell agricultural products of poor households It is worth 3.62 million yuan.
Reporter Wu Yongsheng